MERRIAM ABBOUD
RLAH @properties
Overview
RLAH @properties is a locally owned, boutique brand in the Washington, DC Metropolitan Area. Their firm has over 450 highly-trained, licensed professionals who utilize industry-leading marketing & technology. They specialize in real estate marketing, purchase, leasing, and sales.
My Role
Develops contemporary designs, concepts, and layouts for both printed and online marketing materials for more than 450 clients to attract, engage, and retain their client bases.
Develops and manages campaigns for RLAH, from start to finish, that are designed for promotion and can be customized by clients.
Creates graphic design standards for motion graphics, and printed and digital materials to increase brand consistency for clients.
Maintains a template library to accelerate the design process and ensure cohesion across teams.
Award Show | April 2024
I produced a 25-minute video that played at our 2024 award show, commemorating our best agents in the 2023 business year.
Additionally, I created still and animated social media for the agents to post, save-the-date and invitations, and printed collateral at the event.
Real Estate Social Snippets
I create weekly social snippets that can be posted to our agent's social channels in carousel format
These consistent, relevant posts help our agents look professional and informed!
Love Letter Campaign
Developed by myself and our marketing liason, this campaign was created for agents to show love to their communities. It is an ongoing campaign started in January 2024!
The Love® logo is trademarked by our parent company, @properties~
I edited photos, created social posts, reels, printed notecards, and postcards for agents to customize.
Templates
Having 450 agents, each with their own listings, creating easily replicable marketing materials is imperative. I create social media, postcards, flyers, and brochure templates.
They are easy to relink, adjust the text, and send to the agent in a time crunch!
Bifold Brochures
Used for open houses as a take-home to introduce the house or the team of Realtors.
Most of my templates are in 11 in x 17 in so they can be turned into standard printer-paper sized flyers if they don't have time to get professionally printed.
Postcard Templates
